🇬🇧 Telemetrio – Analytics of Telegram Channels

🎁Telegram Gifts are growing fast

According to Telemetrio’s research, the number of users buying Telegram Gifts with TON increased by 286% in 2025.

📊
▪️ ~166K in May → over 475K by early November

One more key insight:

most of these users are new 👇
▪️67.9% created wallets in 2025
▪️ only 2.4% are new users from previous years

👉 Telegram isn’t just growing — more users are actively making transactions with TON

🎁 Gifts are not just a feature.
They’re part of an economy where attention is already being converted into money
— and where new Web3 user behavior is emerging

📊 Explore trends and find growth opportunities with Telemetrio

🖥We’ve updated the Telemetr.io Knowledge Base

Everything you need to work with the platform — now in one place.

🚀 Getting started, login & My Channels
👤 Personal account overview
✅ Channel verification
📊 Catalog, market overview, collections & ratings
🛠 Tools overview
❓ FAQ & support

Spend less time searching and more time getting results.

👉Explore the Knowledge Base

🎆How Advertisers Changed Their Approach to Creatives in Telegram Ads

In our Telegram Market Report 2025, we analyzed how creatives in Telegram Ads evolved over the past year. Advertisers are heavily leaning into visuals:

🖼 Photos: 38K → 636K (+1,552%)
⭐️ Premium Emoji: 38K → 197K (+415%)
👤 Profile Photos: 28K → 116K (+307%)
🎥 Video: 4.9K → 82.7K (+1,599%)

Video is growing the fastest in percentage terms — but photos still dominate in absolute numbers.

The bottom line: competition for attention in Telegram Ads is heating up, and the winners are those who stand out visually.

📚Full Telegram Market Report 2025

🔎Find out who is being advertised by which creatives from Telegram Ads

❗️🤖Bot Pages Update

Detailed analytics for Telegram bots are now available in Telemetrio.

On each bot page, you can see:

🔹 Key metrics: MAU (active users), revenue
🔹 Mentions of the bot across Telegram channels
🔹 MAU and revenue trends over time
🔹 Bot details (type, category, language, country)
🔹 Linked channel
🔹 Similar bots

This allows you to:
💲 Evaluate a bot before running ads
💡 Understand the market and spot new opportunities

👉Explore bot analytics and find what’s working

💰$38.6M paid to creators — what’s happening with money in Telegram

In 2025, creator payouts have grown significantly.

📊 As of October:
▪️ over 12.8M TON (~$38.6M) paid out
▪️ monthly payouts increased by more than 3.5×

And this is just Fragment — excluding ads, subscriptions, and partnerships.

👉 In reality, the total money flowing through Telegram is much higher.

But here’s what matters.

Not all channels make money.
And not even all fast-growing ones do.

The difference comes down to audience quality and what happens after the growth.

Today in Telegram, those who win are the ones who can capture and sustain attention over time.

⤴️Analyze what’s behind growth — withTelemetrio

✨New Telegram Bot Catalog in Telemetrio

Telemetrio now goes beyond channel analytics — you can also work with Telegram bots.

That means more ways to discover traffic sources, test ideas, and launch new growth strategies 👇

🔍 Find bots by name, link, username, or description
📝 Preview bot descriptions on hover
🎯 Filter by category, geo, language, growth, and MAU
🆕 Discover bots with Mini Apps
📈 Track which bots are gaining traction
📤 Export lists for further analysis

👉Explore the catalog and unlock new ways to reach your audience

⤴️Telegram is growing — and it’s opening up new opportunities

In our Telegram Market Research 2025, we found that more than 2M new channels are created on Telegram every year.

Back in 2020, there were just 1.7M channels.
By 2025 — already 11.3M+.

That’s 6.6× growth in five years.

Telegram continues to scale — along with its audience, content, and growth opportunities.

But with that growth comes increasing competition for attention.

More channels 👉 more content 👉 less attention per post.

And in this environment, guessing doesn’t work anymore.

📊 The channels that grow today use data to:

🔹 see exactly where competitors are placing ads
🔹 understand what’s working in their ads
🔹 identify formats that actually drive reach

That’s exactly what Telemetrio helps you do 🙌

🍀St. Patrick’s Day!

Today, everyone is searching for their own “lucky clover” 🌈

In Telegram, it exists too — those moments when a post resonates with your audience, your channel starts growing, and your ads deliver real results.

But these moments aren’t just luck — they can be planned and scaled.

🍀 St. Patrick’s Day special — discounts on Pro / Advanced:

🔸 20% off for 3 months of Pro / Advanced
🔸 35% off for 6 months
🔸 40% off for 12 months

🔣Choose your plan

🍀 Don’t chase luck — track it. 📊

📈Strategy beats luck

It may seem like someone just got lucky — and quickly grew a channel or attracted a lot of quality traffic for their own or a client’s product.

But if you take a closer look at the numbers, it becomes clear: behind that growth is systematic work with analytics and a deep understanding of the market.

That’s why data becomes a key tool for anyone who wants to achieve their goals on Telegram.

🍀 St. Patrick’s Day discounts on Pro / Advanced plans:

🔸 20% off for 3 months
🔸 35% off for 6 months
🔸 40% off for 12 months

👉Choose your plan
🚨 The offer runs March 16–20
Scale with data — not luck! ✨

📊BotFather usage just surged — +3.6M users in 65 days

BotFather is Telegram’s official bot used to create new bots. Every Telegram bot is registered through it first.

After about five months of stagnation, its audience suddenly started growing again:

🔸 3.5M → 7.08M MAU
🔸 +3.6M users
🔸 +104% in just 65 days

This growth closely correlates with the viral spread of OpenClaw, an open-source AI agent.

📅 Timeline

🔸 Nov 2025 — BotFather ~3.5M MAU
🔸 Jan 20 — OpenClaw reaches ~5K ⭐ on GitHub, BotFather begins to grow
🔸 Jan 24–26 — ⭐ jumps from 5K → 40K in 3 days
🔸 Feb — BotFather ~6.5M MAU
🔸 Mar 6 — 7.08M MAU

💡Hypothesis: the wave of experimentation with AI agents may have dramatically increased the number of bots being created.

Explore Telegram with Telemetrio✨

⚡️Telemetrio EN |Telemetrio UA

🚨Ads Index: how to evaluate a channel’s advertising potential

At Telemetrio, we use Ads Index — a metric that evaluates a channel’s advertising potential.

Here’s what it analyzes 👇

📊Channel activity
🔹 posting frequency
🔹 potential spam signals
🔹 post views in the first few hours and days
🔹 number of advertisers running ads in the channel

👥 Audience quality
🔹 reactions, comments, and forwards
🔹 views-to-subscriber ratio
🔹 audience growth trends

Ads Index automatically analyzes dozens of signals that are hard to spot during manual channel analysis. 👀

✨You asked — we delivered: channel descriptions are back!

We carefully review your feedback — and have brought back one of the most requested features. 💙

🔎 What’s changed:

🔹 Users can view the description and open the channel page
🔹 Available on all pages with channel tables — Catalog, Collections, My Channels, and more

Keep sharing your ideas — they directly shape the future of the product 🚀

👀How to analyze competitors on Telegram?

If you run ads or grow a channel, it’s important to see not only your own activity but also what your competitors are doing.

Go to 🔣Tools 🔣Posts search
Enter a brand name or keyword — and you’ll see:

🔹 sources of mentions and the posts containing them
🔹 statistics on views, reactions, comments, and categories

📢Want to see how they advertise❓

Open 🔣Tools 🔣Advertising posts

Telemetrio detects identical ad creatives across different channels, groups them into a single campaign, and shows analytics:

🔹 which channels placed the ad
🔹 total reach across all placements
🔹 each channel’s contribution to views
🔹 distribution by channel categories

🎯Data drives better decisions!

Telegram Gifts are a love language🎁

The Gifts category in Telegram includes services that let users send digital presents directly inside the messenger. It can be a sticker, an animation, a profile item, and more.

In essence, it’s a small unit of attention and emotion.
And this economy is scaling fast: emotions are turning into real user spending.

📊The numbers prove it:

A record revenue of ⭐ 6.52 billion Stars for Telegram Mini Apps was recorded in June. The growth was driven by apps in the Gifts category, which generated 83% of the month's income.

👆 This insight comes from our research.
With Telemetrio, you get the tools to analyze the market and find growth opportunities tailored to you.

⏳ Reminder: the Valentine’s special ends on February 17.

Save up to 45% on Pro and Advanced plans for 3 / 6 / 12 months.

👉Choose your plan

🎁 The best gift for your performance is analytics 📈

Trust your heart — verify with Telemetrio❤️📊

This Valentine’s Day, we wish you true connection with your audience, steady channel growth, and strong results across your projects ✨

To keep that connection lasting, it’s important to see the signals that reflect your channel’s health.

For example:
▪️ whether your audience comes back after subscribing
▪️ how reach changes over time
▪️ which posts hold attention best
▪️ whether ads overload the feed
▪️ where interest starts to drop

Analytics helps you notice these moments early.

Until February 17, special holiday pricing is available — get up to 45% off Pro and Advanced plans.
👉Choose your plan

Trust the data — love your results!

More subscribers ≠ more love 💗

In Telegram, a big subscriber count is only part of the picture.
What truly matters is building a real audience that reads, reacts, and stays after the ad.

Engagement shows a channel’s true value - not the number of subscribers.

📊Telemetrio research insight:

The Blogs category ranks #1 in engagement, with an average ER of 60.98% and ERR of 4.01%, outperforming all other categories.
The reason is a higher level of trust in channels run by real people.

💘 For Valentine’s Day, we’re introducing a special Telemetrio offer:
up to 45% offPro & Advanced plans for3/6/12 months.

Don’t judge channels by subscriber count.
👉Look at engagement - with Pro & Advanced.

Love, powered by data❤️‍🔥

It’s easy to fall for beautiful numbers on Telegram.
What’s harder is knowing what’s actually behind them.

For Valentine’s Day, we’ve prepared something special:

✨Discounts on Pro & Advanced:
🔹25% off for 3 months
🔹35% off for 6 months
🔹45% off for 12 months

👉Choose your plan

Telemetrio helps you save budget and time — so you can spend more energy on the work you truly love ❤️

📊Post analytics in Telemetrio has been updated!

Quick highlights:

🧩Support for all Telegram formats
Now the stats include every type of post: giveaways, polls, paid content, and more.

🚀More media files displayed
We show all parts of your creative: images, videos, audio, and files.

📈Updated post analytics
You can now see view dynamics, including Views in channel, Views from reposts, traffic sources from reposts, and markers of unusual activity.

🎯Ad creative = one post across multiple channels (Pro/Advanced)
We combine identical placements into a single creative and show total reach, category breakdown, all publishing channels, and each channel’s contribution to reach.

You can test the new posts, including ads, in the “Advertising posts” section.✨

😎When does Telegram get the most reach? Spoiler: not on weekends

According to our Telegram Market Research 2025, the highest activity across Telegram channels happens on weekdays.

📌 Peak posting days: Thursday and Friday
On weekends—especially Saturday—activity drops noticeably.

This is also confirmed by ad data:

Native ads on Telegram are most often published Monday to Wednesday, averaging 17–17.4 million ad posts per day

The lowest activity is on Saturday — around 6.15 million posts

The same pattern shows up in results:

📈 Views and reactions peak from Monday to Wednesday

📉 The lowest engagement is on Saturday

What this means in practice:

✅ Schedule your key posts and ads on weekdays
✅ Use weekends for lighter content — short updates, reactions, roundups
✅ Rely on data, not intuition. With Telemetrio, you can analyze post views over time and see how quickly content gains reach — both on your channel and on similar ones. This helps you plan posting more effectively and understand what actually works.

📈 Attention has a rhythm — Telemetrio helps you turn it into an advantage.

How to analyze a channel before buying Telegram ads?📈

To avoid wasting your budget, it’s important to look at the data as a whole — and Telemetrio can help.

What to check:
🤖☹️ See if there’s a warning label like “The channel is boosting subscribers”.

📈Hourly growth chart — sharp spikes within one hour or over a day are worth checking. This can be normal after a strong repost/mention/promo, but if there’s no clear reason, it’s better to be cautious. Also watch for drops after growth: sudden unsubscribes often mean low-quality traffic.

🔗Traffic sources — can the growth be explained by mentions or paid promos?

👀Reach vs subscribers — compare average post views to the subscriber count to estimate how active the audience is.

📊Post views trend — normally, most views come in during the first few hours after posting, then gradually decline (early peak → steady drop).

📝Name & description history — for example: the channel is “Finance / Business” now, but used to be “memes” — that may mean it was rebranded into a more expensive niche.

📍Where to find this in Telemetrio:
Enter the channel name or link in the search bar — or open it via: Catalog → Primary Catalog.
Then open the channel page and check: labels / charts / traffic sources / name & description history, and more.

👀 Analyze channels in Telemetriobefore you buy ads — and protect your budget from low-quality traffic.